The brief
Mithraic came to us with the kind of brief most agencies rarely see — a facilities management and specialist cleaning company with serious ambitions in the London market, real depth across eight service lines, and a brand name that genuinely means something. In ancient Rome, the Mithraic tradition was bound up with oaths, contracts, and the god Mithras as protector of the deal between two parties. They wanted a website that felt like that — premium, dependable, quietly confident — without ever drifting into corporate beige.
Operationally the ask was clear: present eight services and six sectors without overwhelming a visitor, tell the story of who they are, and turn website visitors into qualified quote enquiries through a frictionless funnel. They serve property managers, hotel groups, gym chains and multi-site retailers — busy people, browsing on phones between meetings.
How we approached it
This was a bespoke web design project, hand-coded from the ground up — no WordPress, no page-builder, no plugin sprawl. Every section was prototyped against real London property photography before any code was written, with a deliberate dark-purple-to-navy palette that nods to the Mithraic origin story without being on-the-nose.
Architecturally we treated the eight services and six sectors as a matrix — each gets its own dedicated page rather than being squeezed into a single generic "what we do" template. This gives Mithraic a clean shot at local SEO for combinations like "office cleaning London" or "gym deep clean Westminster", while keeping the home page focused on the high-level pitch.
The conversion piece is a four-step quote wizard — Service → Property → Details → Contact — that adapts dynamically based on what the user picks. A facilities management enquiry asks different questions than a one-off carpet clean, and the form respects that. No more 25-field contact forms that nobody fills out.