Crystal Clear Window Cleaning

The brief

Crystal Clear has been cleaning windows across Derby since 2015 — a 5-star reputation built one round at a time, on referrals and Facebook reviews. The owners came to us with a clear-eyed brief: turn that local reputation into a digital one. They wanted a website that ranks for "window cleaner Derby" and every village around it, that takes the friction out of getting a quote, and that quietly handles recurring 4-weekly and 8-weekly payments without anyone having to chase invoices.

Service businesses live or die by inbound enquiries. The old site existed but didn't earn — it didn't show up on Google for the right searches, didn't make it obvious how to book, and didn't help the team do less admin. That's a triple-loss for a small operation.

How we approached it

We treated this as a local SEO project as much as a web design one. The single biggest lever for a service business in a defined area is to have a dedicated landing page for every meaningful neighbourhood and town. So that's what we built — 35+ area pages covering Mackworth, Allestree, Mickleover, Spondon, Burton Upon Trent and the rest of the Crystal Clear catchment.

Each area page isn't a copy-paste of the homepage — it's tuned to local search intent, with a hero that mentions the area, FAQs that address local concerns, and a quote CTA that pre-fills the area on the form. From Google's perspective, Crystal Clear is a relevant local result for every one of those searches. From a real customer's perspective, they land on a page that speaks to them.

The third leg of the build is recurring revenue. We integrated GoCardless directly into the quote flow so a customer can sign up to a 4-weekly or 8-weekly clean and have payment handled by direct debit. No invoices, no chasing, no awkward "have you paid yet" texts — the team just turns up and cleans windows.

The outcome

Crystal Clear now turns up in local Google searches for window cleaning across the entire Derby catchment — not just the city itself, but every village and suburb where they actually work. The 35-page area architecture compounds over time: each page is its own SEO asset, each one indexable, each one ranking on its own merits.

The GoCardless integration has changed the operational picture more quietly but more profoundly. New customers self-onboard onto a recurring round; the team's admin shrinks; cash flow becomes predictable. A two-person window cleaning business now runs the financial back-office of a much bigger operation.

If you've got a service business — trades, cleaning, lawn care, pest control, anything where you visit a customer regularly — and you want a website that brings in the work and bills automatically, take a look at our local SEO service, our bespoke web design work, or just drop us a line.