Branding · From £2,500

A brand people remember,
and reach for.

Strategy, logo, colour, type, voice — and the guidelines that hold it all together. The full identity system, designed to make your business unmistakably yours.

Six things you walk away with

A brand system, not just a logo.

Every Onimo identity covers strategy, mark, type, colour, voice and the guidelines that keep it all in line — so your team (and ours) can apply the brand consistently for years to come.

Brand Strategy

Positioning, audience and message — the foundation everything else builds on.

Logo & Marks

Primary logo, secondary marks, monograms and lockups for every context.

Colour System

Primary, secondary and accent palettes with usage rules for digital and print.

Typography

Display, body and accent fonts with a tested type scale ready for the web.

Tone of Voice

How your brand sounds — with examples for headlines, body copy and emails.

Brand Guidelines

A complete PDF rulebook plus a working asset pack — logos, colours, fonts, the lot.

05
Full Brand Identity

From positioning to a polished, working system.

Whether you're launching something new or polishing a brand that's outgrown itself, every project ends with a working identity system you can roll out across web, print, social and packaging — with guidelines that keep things sharp years later.

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What you get

  • Brand strategy & positioning workshop
  • Logo design with primary, secondary & mark variants
  • Full colour system with digital & print specs
  • Type system & ready-to-use scale
  • Tone of voice & messaging principles
  • Stationery, socials & launch asset pack
  • Brand guidelines PDF + editable Figma library
From £2,500 Typical timeline: 3–5 weeks. Larger rebrands quoted on discovery.
How a brand is born

Four phases, no surprises.

From the first conversation to the final handover, every brand follows the same disciplined arc — so you always know what's happening, and what's coming next.

01 — Discover

Listen & learn

A workshop to nail down positioning, audience and the role of the brand.

  • Stakeholder workshop
  • Competitor & sector audit
  • Positioning statement
02 — Direction

Mood & territories

Two or three distinct creative directions, with type, colour and a clear point of view.

  • Moodboards
  • Type & colour exploration
  • Direction sign-off
03 — Design

Build the identity

Logo, marks, colour system, type scale, voice and the assets you'll need on day one.

  • Logo & marks
  • Colour & type system
  • Application examples
04 — Deliver

Hand-off & launch

Guidelines, source files and a walkthrough so your team can take it from here.

  • Brand guidelines PDF
  • Figma library & assets
  • Launch & training session
Let's Build Something

Got a brief? Let's talk.

Book a free 30-minute call. We'll dig into your goals, sketch a direction, and give you an honest sense of scope and cost — no obligation.

Start a Project